Avenue is a former Dutch glossy monthly magazine. In its original form it was established in 1965 and shut down in 1995. In 2001 publisher VNU restarted the magazine. It survived only four editions.[1][2]
In its first period the magazine was very influential.[3] It attracted writers as culinary journalist Wina Born, photographer Ed van der Elsken and the authors Jan Cremer, W.F. Hermans and Cees Nooteboom. At his top the magazine sold 125.000 copies a month.[4]
It core public were modern women between 25 and 55 years of age. Secondary public were men of that age group. [5]